To achieve these results, TrueColor Technology includes face tracking technology developed by Microsoft Research, which can detect a person’s face and help ensure it’s not overexposed or underexposed, so the video call picture looks great even in the most challenging lighting scenarios.
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It does this through a carefully designed proprietary combination of software and firmware technology to deliver a great experience.
Microsoft’s new image processing technology analyzes the user’s environment and automatically adjusts the LifeCam settings to provide brighter and more colorful video. “Our engineers at Microsoft Hardware created TrueColor Technology to improve the video experience, combining software and firmware to help people look bright and natural in virtually any lighting situation.” Through our research we know that a large number of video calls are held in either low light conditions or uneven lighting, and these are challenging situations for any webcam and represent a common pain point for webcam users,” said Daniel Anguiano, product marketing manager for Microsoft Hardware. “Color quality and brightness are critical aspects of video calls. In addition, TrueColor will be available with the recently launched LifeCam Cinema through a software update.
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These LifeCams will also feature 720p HD sensors and Auto Focus technology at a value price. This technology will be available in three new webcams launching today, the LifeCam HD-5000, LifeCam HD-5001 and LifeCam HD-6000 for Notebooks. TrueColor Technology automatically adjusts the picture quality to provide a more colorful video whether out on the porch with bright sunshine in the morning or in the living room with low light in the evening. today brightens your video calls with TrueColor Technology, a groundbreaking new image processing technology that provides superior color and brightness in even the worst lighting conditions. Three new LifeCams feature Microsoft Hardware’s latest technology and 720p HD sensors. Microsoft’s New TrueColor Technology Brings Color to Life
The Microsoft LifeCam HD-5000 and HD-5001 will go on sale later in March 2010 priced at $49.95, while the Microsoft LifeCam HD-6000 for Notebooks will follow on in May 2010 priced at $59.95. Microsoft TrueColor uses software to adjust color balance depending on ambient lighting, as well as face-tracking technology to correctly control exposure so that the user’s face is visible rather than being washed out or murky. As for the HD-6000, that has a 360-degree pivot together with a shorter USB cable and a bundled carrying case. Each has a flexible base section which can be shaped to grip various monitor sizes or be used on the desk. The HD-5000 and HD-5001 are functionality identical, with the latter being a Best Buy exclusive and getting a different bezel.